SugarSin is an award-winning confectionery brand founded in 2011 in the Theatre District of Covent Garden, London!
SugarSin is the home of some of the most delectable sweets in the whole of London. Firmly planted at the high-end of the market, SugarSin is a home to unique cocktail & fruit flavoured candy.
Since 2019 under the ownership of entrepreneur, Jiten Shah, and with a new product direction set by product expert Clare Turnbull, SugarSin has received many awards and accolades that we as a team are most proud of: "Best Luxury Confectionery Brand 2021" "SME Entrepreneurial Brand of the Year 2020" "Artisan Confectioners of the Year 2020 – Central London" "Best Premium Confectionery Retailer of the Year 2020" "Best Sweet Shop of the Year 2019 – Central London"
Sourcing products of the highest quality from the best confectionery suppliers in the UK and Europe, SugarSin brings a unique collection of confectionery for vegetarian, vegan, gluten and dairy-free diets. 90% of SugarSin products are hand-packed in-house with utmost care ensuring every bag, box or jar reflects the SugarSin ethos of great quality and outstanding taste.
The emphasis on quality is at the core of all SugarSin decisions, never compromising on this aspect of its business. This ethos is what brings people coming back time after time, in the search for a repeat of an excellent experience.